Insights
Perspectives on growth, AI marketing, market entry and fundraising from our advisory team.
Building an AI PR Practioner: What I Learned By Building It From Scratch
Is it possible to build an engine that is faster, more holistic, less polished but still effective compared with traditional means? Yes! It just took a lot more trial, iteration and stubbornness than the AI hype cycle ever admits.
I vibe coded an event manager. It only took my entire weekend. And a couple more days.
One sunny Saturday, I opened Replit. And thus began my lost weekend of vibe coding an event manager. I was hooked; I cancelled meetups, Netflix whatever, heck I nearly missed calling my mum.
fCMO in the Loop - How AI is breathing life into the “endangered” consultancy model.
While all the headlines are announcing the demise of the consultancy thanks to AI, I’m seeing the opposite — at least in our case.
Before "Strategy", The Startup Reality Check
Founders should audit four fundamentals — demand, messaging, funnel predictability and team readiness — before developing strategy or hiring senior marketing leadership.
Why trust should be your biggest investment when entering the GCC or ASEAN
Adam Flinter discusses the role of trust in doing business in Asia, covering family offices, navigating risk in emerging technologies, and building authentic relationships with investors.
Understanding Qatar's Approach to Innovation Ecosystem Development
Growth Ensemble explains why Qatar is an attractive business destination, exploring its deliberate ecosystem development, founder-friendly policies, and strategic infrastructure investments.
From Baghdad to Amman: Middle East Tech Momentum Is Building
Growth Ensemble shares first-hand observations from Baghdad and Amman, highlighting Iraq's rapidly scaling startup scene and Jordan's tech talent engine.
The Match Between Singapore and Dubai
Why the Dubai vs. Singapore debate misses the point - these cities are complementary, not competing, forming an emerging economic corridor between the GCC and Southeast Asia.
Strategic Agility Across Borders: Breaking Down the New Rules of Global Business
Key insights from Meredith Carson's session with Executive MBA students at the Indian School of Business on organisational agility, global market entry, and sustainable leadership.
Growth Ensemble Signs MOU with Goyang Investment Authority
Growth Ensemble and GroVe sign an MOU with Goyang Industry Promotion Agency to support the growth and global expansion of scaleable startups from Korea.
Rhyme and Reason, from Dubai to Brunei
A travel narrative covering Growth Ensemble's recent journeys across Mumbai, Brunei, Dubai, and Bangkok - building bridges between Southeast Asia and the GCC.
Growth Ensemble Welcomes New Co-Founder & Strategic Partnership
Growth Ensemble announces the appointment of Adam Flinter as Co-Founder and a strategic partnership with GroVe, strengthening MENA and APAC market expertise.
Don't Dodge The AI Bullet, Catch It! Here's How.
Practical discussion about managing AI implementation beyond the sale, exploring the good, bad, and ugly scenarios of workforce adoption.
Change Management: The Bridge Between Strategy Implementation and Employee Wellbeing
Key takeaways from Meredith Carson's Business Times article on change management as the foundation bridging strategy implementation and employee wellbeing.
Embracing Change and Empowerment: Introducing Growth Ensemble
Announcing the official launch of Growth Ensemble, a pioneering consultancy committed to empowering teams and organisations with strategies for dynamic markets.
Why Am I Here?
Addressing the endemic issues in growth functions of sales, marketing, communications and customer experience that inspired the creation of Growth Ensemble.