Transforming potential into sustainable growth across MENA & APAC
Meet the Ensemble
Meredith Carson, Founder and CEO
Meredith Carson is an international growth strategist with a 20-year track record of driving sustainable results for businesses across industries.
With a relentless focus on developing and optimising growth and change management efforts, she partners with teams to devise actionable strategies that deliver lasting results.
A trusted C-level Growth and Marketing Strategist, Chief of Staff and Board Advisor, Meredith’s work has been recognized globally, attracting prestigious accolades including the Worldwide Media Cristals, M&M Global Awards, Effie, and Lynx Awards.
With currently 13 years of experience advising global brands in the Middle East and North Africa (MENA), and more than 15 years in APAC, Meredith brings a rare blend of expertise and cultural awareness to her work.
As a member of the International Academy of Digital Arts and Sciences and a judge for the International Webby Awards, Meredith advances global best practice. She has shared her knowledge as a guest lecturer at Singapore Management University and Hult International Business School. She is also a founding member of Epic Angels, a female-focused angel investment network in Asia.
Meredith's thought leadership has been featured in prominent publications such as The Business Times, Campaign Magazine, Campaigns of The World, and Gulf News. She empowers businesses to achieve sustainable growth in today's dynamic market through her collaborative approach.
Adam Flinter, Co-Founder and CGO
Adam Flinter has been straddling the digital, startup and finance industries across Asia and the Middle East for more than 20 years. An experienced business leader and ecosystem builder, he prides himself on being able to connect dots and assist in business strategy no matter the vertical.
As a business development specialist working with the financial industry, Adam has met and worked with business leaders and investors across South-East Asia, the Middle East, Central and East Asia.
As an entrepreneur, Adam has founded multiple businesses, mentored and helped dozens of young founders with pitching fund-raising and taken more than 500 founders from ideation to MVP through the entrepreneurship training business he helped to found.
A former journalist with BBC and Sky News, Adam was an executive committee member for Al Nisr Publishing and remains an advisor for several growing start-ups in Asia. He retains very strong media insight and networks.
Adam also passes on his knowledge of ASEAN and Asian markets by guest lecturing at the Gwangju Institute of Science and Technology in Korea and acting as a board advisor to the Nottingham University Business School.
Advaita Vivekanand, Analyst and Junior Strategist
Advaita Vivekanand brings analytical expertise and strategic insight to her role as Analyst and Junior Strategist, making her an indispensable part of the Growth Ensemble. With a natural gift for strategic thinking combined with meticulous attention to detail, Advaita consistently delivers insights that drive meaningful business outcomes. Her expertise spans comprehensive brand analysis, where she expertly identifies patterns and trends across websites, social media, and brand assets, transforming complex data into actionable strategic recommendations that guide client success.
What truly sets Advaita apart is her ability to seamlessly blend rigorous research with thoughtful problem-solving. Whether conducting stakeholder interviews, analyzing audience surveys, or developing sophisticated brand positioning strategies for market entry, she approaches each project with intellectual curiosity and strategic precision. Her academic excellence at NTU's Nanyang Business School, combined with her proven track record at leading organisations including Prudential, TBWA, and Accenture, has shaped her into a strategist who thinks both analytically and innovatively.
Advaita's thoughtful approach to complex challenges, coupled with her natural ability to work at pace while maintaining exceptional quality, makes her not just a trusted analyst, but a strategic partner whose contributions consistently elevate the work of the entire team. Her multilingual abilities and diverse experience across markets bring additional depth to her strategic perspective, making her insights particularly valuable in today's global business landscape.
Georgia Macalister, Creative Coordinator
Georgia Macalister brings fresh perspective and boundless creativity to her role as Creative Co-ordinator, proving that real talent knows no career stage.
With an eye for design and a natural gift for organisation, Georgia has quickly become an invaluable part of the Growth Ensemble, taking on responsibilities that span the spectrum of creative and project management work.
Georgia's impact extends beyond day-to-day operations. Her contributions include spearheading a comprehensive website review and redesign, skilfully editing video content for MENA's premier venture capital firm, and seamlessly managing the team's weekly workflow with remarkable attention to detail.
She has played a key role in developing business development presentations and new services deck designs, whilst her research skills shine through her thoughtful contributions to brand discovery work, including conducting stakeholder interviews, auditing visual identities, and developing brand positioning strategies. What makes Georgia truly special is her ability to approach each project with genuine enthusiasm and fresh insights, bringing creative flair, technical research and considered thinking to everything she touches. Her dedication and wonderful sense of humour makes her not just an exceptional intern, but a cherished team member whose contributions help shape the future and culture of Growth Ensemble.